Learn About Local Search

Local search queries include not only information about "what" the site visitor is searching for, but also "where".

If you’re a business looking for customers, here’s some words of encouragement: Millions of customers are looking for you too.

Last year, over 350 billion Internet searches were made, a growing percentage of them on mobile devices. In fact, mobile devices are soon expected to overtake PCs as the primary platform for Internet-based searches. Industry estimates show that nearly half of all Internet searches made from mobile devices are local in intent.


Almost 80% of mobile local searches result in a purchase or sale.

What makes TransUnion Digital Business Profile the Leader in Local Search?

Our proprietary, continuous optimization process includes rigorous data cleansing, verification, normalization, organization and synonym mapping. We bring you a single source for distributing your business profile through the largest local search platform network in the industry.

Ongoing Verification

We continually verify and enhance all of our 16 million+ business profiles.

Confidence Scoring

Added data intelligence and analytics score the accuracy of every business profile.

Largest Distribution

We prepare all of our business profile data for high-impact to optimize rank and visibility.

Business Locations

We apply rooftop geo-codes to every business profile + tag lat/long point codes to each location.


Who we are

Founded in 2005, we empower businesses of all sizes to quickly and actively manage their local business profiles.

Neustar Localeze is a trusted location identity management provider for local search. As a trusted partner, Neustar Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses - providing the tools to verify, manage and enhance the identity of their local business profiles online.